The COVID-19 crisis has sent economic shock waves around the world and seen businesses in Papua New Guinea and elsewhere cut costs. This may seem prudent but it may not be the best course of action for your brand, says digital marketer Andreia Brodsky.
With an estimated one million Papua New Guineans now connected to a mobile network, is it time for companies to add social media to their marketing strategy? Digital marketing manager Andreia Brodsky outlines what you need to know about this growing marketing channel.