Advertise on PNG’s top-ranked business media

The Business Advantage PNG online business magazine is Papua New Guinea’s top-ranked online business media*, and is essential reading for PNG-focused executives.

Parliament Haus. Credit: BAI

Launched on 1 February 2013, has become essential reading for anyone serious about doing business in PNG, with over 90% of PNG’s top CEOs reading it regularly (source: PNG 100 CEO Survey, February 2018).

Here are some of the key stats for the 12 months to November 2017:

  • Unique visitors to this website: 144,000 (source: Google Analytics).
  • Readership increased by 14% during 2017.
  • 50% of our readers are now in PNG, while 50% are overseas (Australia, US, Europe, SE Asia, the Pacific Islands).
  • PNG readership grew by a remarkable 29% during 2017
  • Pages viewed in 2017: 343,000 (up 8% on 2016)
  • Average time spent on this website per visit: 2 minutes
  • Number of pages viewed per visit: 2
  • Top-ranked online business media in PNG (*source: Amazon’s Alexa global web rankings)
  • Our associated PNG Business Update email alert goes directly to well over 5,000 PNG-focused executives each week. The number of subscribers to this service grew by 13% in 2017.


Content from this site is also regularly syndicated to

  • PNG’s leading business chambers,
  • visitors to the website of our media partner, EMTV, and
  • readers of the ‘Strictly Business’ section in Air Niugini’s inflight magazine, Paradise.

The publication therefore provides advertisers with PNG’s most widely-read business-to-business marketing channel.

Banner advertising

Please contact us for information on banner advertising on this website and in our weekly PNG Business Update email.

InFocus (sponsored content)

Our InFocus section provides companies with the opportunity to sponsor interesting and valuable content for our readers produced by our staff journalists.

Business Connect promotions (text-based advertising)

Text-based advertising is a cost-effective way to raise the profile of your product service, promotion, event, milestone, or anything else you want PNG’s business community to know about. Promotions and included both on this website and in the ‘Business Connect’ section of our weekly PNG Business Update email. You write the words, we do the rest.

Contact our team

To talk to us about how Business Advantage PNG online can work for your brand, please email Charles Saldanha at