Advertise on PNG’s top-ranked business media


The Business Advantage PNG online business magazine is Papua New Guinea’s top-ranked online business media*, and is essential reading for PNG-focused executives.

Parliament Haus. Credit: BAI

Launched on 1 February 2013, has become essential reading for anyone serious about doing business in PNG, with over 90% of PNG’s top CEOs reading it regularly (source: PNG 100 CEO Survey, February 2018).

Here are some of the key stats for the 12 months to November 2018:

  • Unique visitors to this website: 170,000 (source: Google Analytics).
  • Readership increased by 18% during 2018.
  • 50% of our readers are now in PNG, while 50% are overseas (Australia, US, Europe, SE Asia, the Pacific Islands).
  • PNG readership grew by a remarkable 26% during 2018
  • Pages viewed in 2018: 417,000 (up 22% on 2017)
  • Average time spent on this website per visit: 2 minutes
  • Number of pages viewed per visit: 2
  • #1-ranked online business media in PNG (*source: Amazon’s Alexa global web rankings)
  • Our associated PNG Business Update email alert goes directly to well over 5,000 PNG-focused executives each week.


Content from this site is also regularly syndicated to

  • PNG’s leading business chambers,
  • visitors to the website of our media partner, EMTV, and
  • readers of the ‘Strictly Business’ section in Air Niugini’s inflight magazine, Paradise.

The publication therefore provides advertisers with PNG’s most widely-read business-to-business marketing channel.

Banner advertising

Please contact us for information on banner advertising on this website and in our weekly PNG Business Update email.

Business Connect promotions (text-based advertising)

Text-based advertising is a cost-effective way to raise the profile of your product service, promotion, event, milestone, or anything else you want PNG’s business community to know about. Promotions and included both on this website and in the ‘Business Connect’ section of our weekly PNG Business Update email. You write the words, we do the rest.

Contact our team

To talk to us about how Business Advantage PNG online can work for your brand, please email Charles Saldanha at