From the Business Advantage blog

• Whatever the size of your organisation, your brand matters
  International branding expert Sergio Brodsky told delegates at the recent Innovation PNG 2023 conference why their organisation’s brand matters – and there’s a lot more to it than just your logo. Sergio Brodsky, Melbourne-based Executive Director, Strategy at global marketing agency Landor & Fitch, begins by explaining how strong brands stand out from the crowd […]
• Major digitisation announcements at Innovation PNG
  Last week’s 2023 Innovation PNG conference showcased some of Papua New Guinea’s best and brightest. It also featured the announcement of some significant new initiatives to stimulate the digitisation of the country’s economy. A full-day program featured four international keynote speakers presenting in person, including senior representatives from KPMG, Mastercard and Konica Minolta, augmented by […]
• 2023 Papua New Guinea Investment Conference – the preview
  With just a month to go until this year’s Business Advantage Papua New Guinea Investment Conference (Brisbane, 10 & 11 August), here’s an idea of what to expect. The program is mostly finalised and we’re really excited it features one of Australia’s best-known business commentators, Alan Kohler. Alan not only has a sound grasp of current business trends, but also […]