Advertise with PNG’s top-ranking business media

The Business Advantage PNG online business magazine is PNG’s top-ranking online business media*, and a high-level and engaging source of business-related news, features, analysis and opinion on Papua New Guinea and its region.

Parliament Haus. Credit: BAI

Launched on 1 February 2013, businessadvantagepng.com has become essential reading for anyone serious about doing business in PNG, with over 90% of PNG’s top CEOs reading it regularly (source: PNG 100 CEO Survey, February 2017).

Here are some of the key stats for the 12 months to 30 April 2017:

  • Unique visitors to this website: 128,000 (source: Google Analytics)
  • Page views: 312,000
  • Average time spent on this website per visit: 2 minutes
  • Number of pages viewed per visit: 2
  • #1 top-ranking online business media in PNG (*source: Amazon’s Alexa web rankings)

In addition, our associated PNG Business Update email alert goes directly to around 5,000 PNG-focused executives each week.

Content from this site is also regularly syndicated to

  • PNG’s leading business chambers,
  • visitors to the website of our partner, EMTV, and
  • readers of the ‘Strictly Business’ section in Air Niugini’s inflight magazine, Paradise.

The publication therefore provides advertisers with PNG’s most widely-read business-to-business marketing channel.

Banner advertising

Please contact us for information on banner advertising on this website and in our weekly PNG Business Update email.

InFocus (sponsored content)

Our InFocus section provides companies with the opportunity to sponsor interesting and valuable content for our readers produced by our staff journalists.

Business Connect promotions (text-based advertising)

Text-based advertising is a cost-effective way to raise the profile of your product service, promotion, event, milestone, or anything else you want PNG’s business community to know about. Promotions and included both on this website and in the ‘Business Connect’ section of our weekly PNG Business Update email. You write the words, we do the rest.

Contact our team

To talk to us about how Business Advantage PNG online can work for your brand, please email ads@businessadvantageinternational.com or fill in the form below: