Analysis: Asia-Pacific leads world in consumer ecommerce growth


The Asia-Pacific region is expected to be the fastest growing region in the world for business-to-consumer (B2C) ecommerce, according to research released by New York-based market research company eMarketer.

Credit: eMarketer


eMarketer’s research indicates that global B2C ecommerce will be worth US$1.2 trillion this year and will grow by 17%. In 2014, it will grow a further 18.3%.

Ecommerce transactions include such transactions as travel bookings, digital downloads and event tickets purchased online and via smartphones and tablets. The figures exclude online gambling.

Growth in the Asia-Pacific region will be higher this year than the global average, at 23%. In 2014, eMarketer is predicting the region will grow by even more—29%. According to its research, China (65% growth this year) and Indonesia (71%) are the two fastest-growing countries in the region for B2C ecommerce.

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Growth predictions for key countries and regions are included in the chart on the right. There is no breakdown of figures for the Pacific region.

eMarketer forms its estimates of ecommerce spending and digital buyers based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.