marketing

International branding expert Sergio Brodsky told delegates at the recent Innovation PNG 2023 conference why their organisation’s brand matters – and there’s a lot more to it than just your logo.

Meet six Papua New Guineans under 40 who powering ahead in their professions. Hear about their work and thoughts about leadership and success in this six-part series. First us is Kevin Alo, General Manager Group Strategic Marketing, CPL Group.

Socially distanced holidays As Papua New Guinea’s travel industry met this week in Port Moresby to grapple with how tourism is going to look in a post-pandemic world, CNBC’s Global Traveler has an idea the…

Starting a business during the pandemic, the right marketing message for the times and WhatsApp launches a new ecommerce product. Readings from around the world on business, leadership and management.

The COVID-19 crisis has sent economic shock waves around the world and seen businesses in Papua New Guinea and elsewhere cut costs. This may seem prudent but it may not be the best course of action for your brand, says digital marketer Andreia Brodsky.

In the second part of this series, Ian Hetri, Digital Marketer and Co-founder at Growthsquid, explains how to produce branded content and measure digital marketing campaigns.

In this two-part series, Ian Hetri, Digital Marketer and Co-founder at Growthsquid explains how SMEs in Papua New Guinea can build—and maintain—a brand image online.

Marketing never stays still. Robert Hamilton-Jones returns to the city of his birth to find out how digital technology is raising customers’ expectations to new heights.

With an estimated one million Papua New Guineans now connected to a mobile network, is it time for companies to add social media to their marketing strategy? Digital marketing manager Andreia Brodsky outlines what you need to know about this growing marketing channel.

Native advertising has come of age. That was the message from Native Advertising seminar at the 2015 World Publishing Expo in Hamburg.