Opinion: How to build a powerful brand (part 2)

Welcome,

In the second part of this series, Ian Hetri, Digital Marketer and Co-founder at Growthsquid, explains how to produce branded content and measure digital marketing campaigns.

Opinion: How to build a powerful brand image online

Welcome,

In this two-part series, Ian Hetri, Digital Marketer and Co-founder at Growthsquid explains how SMEs in Papua New Guinea can build—and maintain—a brand image online.

Opinion: how the digital world is taking over business

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Marketing never stays still. Robert Hamilton-Jones returns to the city of his birth to find out how digital technology is raising customers’ expectations to new heights.

Opinion: Is it time for Papua New Guinea business to get serious about social media?

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With an estimated one million Papua New Guineans now connected to a mobile network, is it time for companies to add social media to their marketing strategy? Digital marketing manager Andreia Brodsky outlines what you need to know about this growing marketing channel.

Native advertising comes of age

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Native advertising has come of age. That was the message from Native Advertising seminar at the 2015 World Publishing Expo in Hamburg.

Why a change in Google’s search engine could affect Papua New Guinean businesses

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Did you miss Google’s ‘Mobilegeddon’ last month? You probably didn’t notice it, but it may already be affecting your business. Andrew Wilkins explains why.